tone of voice development and content for www.spoke-london.com
Jack wants chinos that fit flawlessly but he’s bored of fashion marketing. Global warming, cheeky pints, calling his mum, that book called Sapiens, team sports, taking risks, decent wine, good conversation, fewer better things; these are the kind of things that matter to Jack. Fashion and consumerism are just a source of amusement. Not too serious, soulful, funny, sharp and playful, the copy keeps you smiling while you write.